Dear esteemed Brothers and Sisters,

Assalamu-alaikum Warahmatullahi Wabarakatuhu

Welcome to Islamic Impressions’ Online Store, home of the World famous Islamic brand! Islamic Impressions was formed in 2004 to revolutionize Islamic trends. Since then, alhamdulillah we have grown from strength to strength. Today Islamic Impressions sets the benchmark for Islamic Shopping not only in the UK, but internationally also.

I recall when I started practicing Islam and shopping for Islamic products I immediately noticed a distinct difference between Islamic products/stores in contrast to Western branded stores. In one sense I felt discouraged to buy; little did I know that this would become part of my burning desire to make that difference.

After some investigation I realized that the Muslim Youth were one of the least catered for regarding Islamic alternatives and decided to build my business strategy around this deficit. I mobilized my team and got straight to work with my business partner Sheraz Ahmed. Sheraz had a great insight of what the youth wanted, and quickly became the backbone of this venture. After choosing our brand name, we launched our first product range consisting of urban clothing taking inspiration from reputable brands such as ‘Ecko’ and ‘Academicks’ (introducing meaningful slogans in line with Islam). We held exhibitions throughout the UK and parts of mainland Europe. Our strategy and exhaustive efforts soon paid off!

Islamicimpressions.co.uk has been at the forefront of the online Islamic market for a number of years now and in August 2010 we launched the first phase of a comprehensive revamp of the entire website. Stage 1 consists mostly of ‘under the bonnet’ stuff; however, the main benefit our customers will immediately see is the linking of the online store with our High St outlets and warehouse. This ensures that live stock quantities are displayed so that customers can rest assured that their orders always be in stock. Furthermore, the full range of products across all of our physical locations is now available online. Stage 2 will be completed by the end of 2010 and involves a complete design overhaul to ensure that we remain at the cutting edge of website ergonomics with industry leading speed, convenience and usability.

Allhamdulillah, in 2006 we opened the first UK branch of Islamic Impressions in Ilford, Essex; with a 1500 square foot shop floor it is one of the largest Islamic stores in the UK. This was followed in Ramadhan 2008 by our second store in Leyton, East London. Our third and fourth stores were opened in Ramadhan 2009 and they are located in Green St, Forest gate and Ladypool Rd, Birmingham. Alhamdulillah, by the grace of Allah SWT and with your support all the stores are doing well and providing a useful service to the communities in which they reside in.

Our well planned department stores comprise of an Islamic Art Gallery, Men’s Section, Sisters area, Kids zone, Book area, Health and beauty parameter and audio and visual department all of which are regularly updated and well organised. We’ve paid particular attention to detail to create the correct ambience whilst ensuring a modern contemporary setting. The stores also incorporate basic facilities such as full Disabled access and toilet, Wudu and Salah facilities and a comfortable seating area.

Customer service, product variety and quality are at the absolute forefront of our minds. We pay particular attention to customer service with product variety and merchandise quality, that’s why we manufacture and import from Turkey, Pakistan, Morocco, Bahrain, South Africa, India, China and Dubai – Our goods are prepared by some of the finest artists and craftsmen and are scrutinized from the design stage through to the finished product with particular attention to detail, as we produce most of our own products.

Most recently due to the popularity of other retailers purchasing our products at wholesale we have now opened a massive 10,000 square feet Warehouse/Design centre. This is where we serve our wholesale customers and is also where our design team and web team are based.

Inshallah 2010 has been a year of consolidation with heavy investment in new product ranges and IT systems. Our aim is to continue our onward march as we establish more stores across the Muslim shopping hubs of Britain. With your duahs Islamic Impressions will continue to serve the community and set the benchmark in Islamic shopping.

Watch this space!