Assalamu-alaikum Warahmatullahi Wabarakatuhu

2010 looks set to be an exciting year for Islamic Impressions. After the huge successes of 2009 and positive feedback from the Ummah, we have entered 2010 in a very upbeat mood indeed! Our customers have repeatedly insisted that we open new branches and expand into new communities, and we personally know of several dozen customers who regularly travel HUNDREDS of miles just to shop with us! With all this snow around Britain we feel it is our Muslim duty to bring our stores just a little bit closer… therefore we can reveal that THREE new Islamic Impressions Stores are planned for 2010 inshallah. The exact locations will be announced in April, so watch this space!

Product Development

We like to have our finger on the pulse of the Muslim community, in order to respond to their product demands and provide them with innovative new products that fulfill their needs. In recent weeks we have introduced new ranges of jilbabs, Palestinian scarves and Islamic Decorative Pillars. We have a whole new range of products that is currently in manufacturing that will complement our existing range – there will be 2 phases of introduction of the new stock, February and July. Full details will be revealed nearer the time

Advertising

As you know, our aim is to provide Islamic Shopping with a ‘big brand’ touch to as many UK Muslims as possible, and we will continue to set the trend in Islamic Shopping and raise the bar even further! With this in mind we have arranged several exclusive advertising deals with leading Muslim media organizations. The aim is to sustain massive marketing campaigns that will coincide with events in our business as the year progresses. For those of you who have access to Sky channel 813, You can currently see our new Islam Channel Ad promoting ‘The Big Islamic Impressions Winter sale’. For those who do not, you can find the video here.

The following is a breakdown of our marketing events that are planned for the coming year- inshallah!

TV – we have a contract for the entire year with Islam channel and every month we will base our commercial on a different theme/campaign (you can view all our past commercials on our website) We also advertise on the Islam Channel website – please go on to their website to view our ad.

Radio – we also have a contract for the entire year with Unity FM 93.5. Again, every month we have a different theme/campaign. We also advertise on the Unity FM 93.5 website, and we sponsor various shows that are aired throughout the week.

Print Media – we have a contract as the main advertiser with the Asian World Newspaper that distributes 50,000 copies every month

Documentary – We are working on a documentary about how Islamic Impressions was formed and where it is headed

I hope in this blog I was able to share some of my vision with you for 2010, inshallah I promise to keep you all updated with new developments as and when they happen. Please do not forget to follow us on twitter, for real time notifications and accouncements, and as always remmeber me in your duas.

Until next time, please take care!

Aqib

This entry was posted on Tuesday, January 5th, 2010 at 4:12 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.